2015 saw an increase in the number of global internet users to a level where over 3.3 billion people now have access to the world wide web. Likewise, there was also a rise in the number of daily users, up from 864 million to over 1 billion.
However, despite this increased internet usage, our time spent online didn’t necessarily follow suit across the most popular platforms. For example, we uploaded less photos to Instagram and Twitter use was also down compared to 2014. Perhaps as we became more accustomed to using these platforms, our desire to be seen and heard so regularly has dwindled.
However, our increased time on the internet in 2015 saw us conduct around 10% more Google searches per month (100 billion) and spend more money with online retail giant Amazon.
Our reliance on emails also grew where a staggering 205.6 billion messages were sent and received electronically in the previous 12 months.
Programs such as Spotify and Pinterest also saw a rise in user numbers, whilst we downloaded 42 million more apps in general than in 2014.
So, with internet use rising across the globe, mainly due to increased accessibility from Asia and Africa, it seems that its popularity will not dwindle for the time being. However, the various social media websites we use tend to see user numbers fluctuate year on year and 2015 was no different in this respect.
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